Concept for brand name: My brand name is WOK, stands for frying pan used for cooking dodol and a calling name for young lady in Negeri Sembilan dialect, as a metaphor of the softness of dodol.
Concept for logo: Combination of the profile image of a wok with the rough fiber of coconut shell. Coconut is one of the main ingredient in cooking dodol.
Concept for paper bag & voucher: Illustration of dodol cooked in a wok with pattern and colour that shows the traditional element of dodol as part of Malaysia's heritage.
Concept for packaging: Using aluminium tin box to give a traditional value with the illustration of a kampung scene, working together to cook dodol. Pattern and colour shows the traditional and elegance of Malaysia's heritage.
Concept for website: A flash website using pattern and colour scheme that express the traditional and elegance of Malaysia's heritage. Coconut leaves used as transition and the dirt, rough texture give the feeling of village lifestyle.
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|Paperbag & Voucher|
|Final Logo Design|
|Final Paperbag & Voucher|
|3D Rendered Dodol|
|2D Packaging Design|
|3D Rendered Packaging|
|Screen Shots of Mini Web|