WOK - Corporate Identity of a Malaysian Brand

A branding assignment where we have to create our own Malaysian Brand for a Malaysia's product, which in my case is dodol.

Concept for brand name: My brand name is WOK, stands for frying pan used for cooking dodol and a calling name for young lady in Negeri Sembilan dialect, as a metaphor of the softness of dodol.

Concept for logo: Combination of the profile image of a wok with the rough fiber of coconut shell. Coconut is one of the main ingredient in cooking dodol.

Concept for paper bag & voucher: Illustration of dodol cooked in a wok with pattern and colour that shows the traditional element of dodol as part of Malaysia's heritage.

Concept for packaging: Using aluminium tin box to give a traditional value with the illustration of a kampung scene, working together to cook dodol. Pattern and colour shows the traditional and elegance of Malaysia's heritage.

Concept for website: A flash website using pattern and colour scheme that express the traditional and elegance of Malaysia's heritage. Coconut leaves used as transition and the dirt, rough texture give the feeling of village lifestyle.

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Logo Design

DIGICAP

A website design done from scratch using Adobe Dreamweaver for DIGICAP (Digital Capture Special Interest Group).

Concept: Minimalist with a modern touch.

Done with Nadirah Azhar.

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Creatve Multimedia Student

A Creative Studies assignment on Students of Creative Multimedia. Ideation from Shahfizal, Amir, Hazim, and me.

Concept:  Mind-blasting life of FCM student.

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Mind map of FCM Students

Kit Car Wax Point-of-Purchase

A Point-of-Purchase (POP) design for Kit Car Wax. I personally prefer the first design but I have to tweak it a bit to follow the lecturers' preferences.

Concept: Wax coming out from the nozzle turns a dirty, unpolish cars to shiny, metalic look.

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2D Design

AIG Insurance

Pencil illustration of AIG Insurance print ad.

Concept: A watercolour painting of a home, car and family is ruined by an accidental knocked down glass of dirty water. This stressed out the tagline "It happens", which expresses that accident can happen anytime, anywhere.

Print Ad

United Colors of Benetton

Copywriting assignment of creating the elements: headline, subhead, body copy, call-to-action and tagline for United Colors of Benetton.


Concept: To stress the ideation of no difference between two colours.

Print Ad

Alice In Wonderland

3D Maya assignment of creating a fairytale scene. I've chosen Alice in Wonderland as my scene using the point-of-view from The White Rabbit.

Concept: Alice trying to chase The White Rabbit through a trail in a magical glowing garden of huge mushrooms and flowers.