Friday, July 2, 2010

AIG Insurance

Pencil illustration of AIG Insurance print ad.

Concept: A watercolour painting of a home, car and family is ruined by an accidental knocked down glass of dirty water. This stressed out the tagline "It happens", which expresses that accident can happen anytime, anywhere.

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United Colors of Benetton

Copywriting assignment of creating the elements: headline, subhead, body copy, call-to-action and tagline for United Colors of Benetton.


Concept: To stress the ideation of no difference between two colours.


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